Social Media Associate Producer, CBS News, New York, NY, October 2018-Present
- Produce a variety of trending crime and justice content for CBSNews.com, ranging from the serious (“U.K. police officers fired over 2013 arrest that left man paralyzed”) to the downright weird (Police say a stranger spent THREE HOURS licking a doorbell)
- Write and produce longform pieces for CBSNews.com about issues facing the disability community, including deafness and healthcare, COVID-19 cases in New York group homes and disability and dating
- Supervise and train broadcast associates on daily tasks, including best practices for “48 Hours” social accounts
- Create and produce “Inside the Case” segments for 48 Hours, a series of social videos that dive into the lesser known aspects of the case each week
- Manage “48 Hours” social accounts before, during and after show time across Facebook, Instagram and Twitter, including coordinating Facebook Lives with the correspondents
- Work with CBS News and CBS Entertainment teams to develop strategies to promote special projects such as “The Gayle King Interview with R. Kelly,” “48 Hours Suspicion,” “Whistleblower” and “NCIS: The Cases They Can’t Forget”
Social Media Associate, CBS News, New York, NY, July 2016-September 2018
- Produced viral video content for CBSNews.com team, like an assault video involving cold chicken and an altercation with an officer falsely telling an Uber driver that he couldn’t record
- Managed “48 Hours” social accounts daily and during show time on Facebook, Twitter and Instagram
- Worked with brand awareness team to create and develop digital strategies to drive audience engagement before, during and after “48 Hours” broadcasts and CBS News specials, such as “39 Days”
- Monitored “48 Hours” accounts’ growth through data analysis and worked to develop strategies specific to content created by CBS News
Social Media Assistant, CBS News, New York, NY, September 2014-June 2016
- Pitched and wrote stories for 48 Hours’ Crimesider blog, including “‘Not a Gun Free Zone’ signs cause controversy”
- Compiled reports on best performing posts and competition observations for “48 Hours” executive producer and CBSNews.com social media manager
- Worked with “48 Hours” correspondents and producers to develop strategies to improve audience engagement on social media
Staff Writer, CBS Interactive, New York, NY, February 2014-August 2014
- Pitched, wrote, researched and conducted interviews for various long-form stories for CBSNews.com, like “Wearable tech for pets” and “360-degree underwater cameras explore world’s most stunning coral reefs”
- Covered breaking and trending news stories like “Americans not confident Big Bang or evolution is real, poll shows” and “‘Minecraft’ cuts ties with Oculus after Facebook acquisition”
- Drafted and published stories from wires and content partners using proprietary CMS
Additional projects and publications
Democrat and Chronicle | DragonFlyEye.net | W3R | FoxNews.com | GreenUpRockland
Education
Rochester Institute of Technology (RIT), Rochester, NY
Bachelor of Science, summa cum laude, Journalism, December 2013
Skills
- Video production software: Adobe Premiere, AVID, Wochit and Final Cut Pro
- Adobe Creative Suite: Illustrator, Photoshop, InDesign and After Effects
- Social media analytics and scheduling services: SocialFlow, Sprinklr, TweetDeck, Hootsuite and Buffer
Awards
- Edward R. Murrow Award for Best Documentary, “39 Days”
- News Emmy for Outstanding News Special, “39 Days”
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